Go to NextStage Evolution in a new tab or window Go to the NextStage Sentiment Analysis Home Page

 

 

NextStage Sentiment Analysis ToolAbout NextStage Sentiment Analysis

NextStage Sentiment Analysis (NSSA) is a format-recognizing analysis tool based on Nextstage's patented and award winning Evolution Technology (ET). ET is the only patent (as far as we know) granted by the USPTO that "allows machines to understand and respond to human thought". Why format-recognizing? Because people respond to DOC files, web pages, emails, straight text, etc., differently even when the same information is contained in each item. Important! This tool determines how the author is thinking when they're creating content. While much can be implied about an audience's response to the material, NextStage Onsite Web Traffic Analysis Tool should be used to accurately determine a given audience's response to the author's content.

 

Author Attitude is Good

 

Message Intent

 

10 Must Marketing Messages

NextStage Sentiment Analysis contains ten (10) separate sections that can be considered separately or holisticly. These ten sections are:
  • Author Attitude (towards their material and/or audience) - Positive, Neutral or Negative scaled from 0 to 100, and is most similar to the generic sentiment analysis reports provided by others (top image on the left)
  • Confidence (in their material)
  • Audience Branding - ability to "brand" their audience, to make the audience think about and remember the material
  • Message Intent towards their audience (middle image on the left)
  • Author Influencer Type - Influencer, GateKeeper or Hub
  • Ten "Must" Marketing Messages (bottom image on the left)
  • Trust (that the audience will understand and respond to the material as desired)
  • Affinity - Shared group identity with the audience
  • Author-Audience Rich Persona
  • Sphere of Influence (Viral Capacity)
You can follow the evolution of NSSA at

Please note that all values are in NextStage Standard Units. These values are internally consistent to the NSSA report. Successive runs of identical material should only vary a few SDVs unless the Language Engines are updated. Update times are posted on the NextStage Evolution site and in our RSS feed. Note that NextStage Evolution can deny use of its offerings to individuals or groups at NextStage's discretion.